Press Room

NewMediaMetrics in the news:

  • "Consumers Cutting Back on Purchases, but Indulgences Stay". Ad Age. (2010, Oct.11) PDF
  • "Forget TV; Today's Consumers More Attached to Google, Amazon". Ad Age. (2010, Sept. 17) PDF
  • "Book 'em Danno". Ad Age.(2010, August Predictions) PDF
  • "CAC Releases New Media Metrics Study: Movie Ads Work”. (2010, April 13) PDF
  • "Research: Love The Show? Wait 'Til You See The Commercial".
    Brandweek. Consoli, J. (2008, Feb. 4)
    PDF
  • "NewMediaMetrics: Tracking Attachment to Brands, Shows".
    Mediaweek. Consoli, J. (2008, Feb. 4)
    PDF
  • "COVER STORY: Measuring Engagement". Broadcasting & Cable. Marich, R. (2008, April 26) PDF
  • "Y Moms Connect Through The Internet; X Moms Task". Media Post. Loechner, J., (2008, Sept. 16) http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=90578
  • "With Online Moms, Age Makes a Difference: Study". Promo Magazine. (2008, Sept. 17) http://promomagazine.com/research/age_makes_difference_0917/index.html

Recent Press Releases:

  • NewMediaMetrics Knows How to Win in Today's Tough Economy and the New Media Environment. New York, NY (April 2, 2009) — NewMediaMetrics helps marketers find their most lucrative targets and specifically target them in the media they intently consume. Two really important factors that will help marketers survive in this tough economy and increasingly fragmented media landscape. http://www.newmediametrics.net/splash/PR-Release-Howtowin-in-tough-ecnonomy.pdf
  • NewMediaMetrics Predicts the Outcome of the Fall Primetime Schedule for the Fourth Year! New York, NY (February 2, 2009) — NewMediaMetrics, the company founded on an analytically proven, predictive single source approach known as Emotional Attachment (EA)™, has done it again. For four years in a row, NewMediaMetrics(NMM) has successfully predicted the outcome of the Fall Primetime schedule six months in advance by predicting the actual rank order and ratings of new pilot shows and returning shows. http://www.newmediametrics.net/splash/PR-Release-2008-Predictions.pdf

Press Contact:

Howard Schacter
DiGennaro Communications
m 212 966 9525
d 212 966 5536
c 917 579 0727
howard@digennarony.com

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