Team Bios

Gary Reisman is co-founder and Principal in NewMediaMetrics.

Prior to forming NewMediaMetrics, Inc, Gary held the position of Vice President, Strategic Marketing at Turner Broadcasting and Vice President, Sales and Marketing, for International.

Gary has over 25 years of Marketing, Advertising Agency and Media consulting experience at top-notch agencies including Young & Rubicam, FCBDraft, and Wunderman Worldwide and has consulted clients such as American Express, AT&T, Kraft, Marriott, Time Inc., and Xerox.

In 2002, Mr. Reisman created the Gary Mitchell Consulting Group Inc. where his clients included Turner Broadcasting and The Interpublic Group, among others. Gary Mitchell Consulting Group provided The Interpublic Group with a go-to market strategy and organizational restructuring recommendation across its multitude of agencies related to IPG’s $400 Million Healthcare sector.

As a lead consultant for Turner's Entertainment Group, Gary was an integral part of the Turner Broadcasting Launch Team for GameTap, Turner's broadband gaming and entertainment service.

As a strategic marketing consultant in the media industry, Mr. Reisman has played an integral role in launching a number of new media properties including broadband networks in the entertainment and news categories. He is also an expert in the positioning and repositioning of TV media properties.

Denise Larson developed the Emotional Attachment approach and metric in 1997 and acquired patent pending status in 2002.

She founded Thinking Right, LLC where she applied Emotional Attachment to Brand clients such as Kraft and P&G. In 2004, Denise partnered with Gary Reisman to found NewMediaMetrics.

Denise began her advertising and marketing career at Young & Rubicam (Y&R) in 1976 in the Qualitative Research Department. She excelled in the role of consumer “advocate” where she combined her analytical research skills with consumer insight to develop effective strategic direction and communication platforms for numerous Blue Chip corporations. Denise’s tenure at Y&R spanned from 1976-1985 returning in 1991-1993 and again in 1997-2001, where she was asked to serve as EVP, Director of Strategic Planning and Research of The Lord Group—a Y&R subsidiary. At The Lord Group, Denise was charged with agency management responsibilities including development of agency vision/mission, client management and business development.

In 2001, Denise joined the Kaplan-Thaler (KTG) group as Director of Strategic Planning and Research (EVP Level) where she was responsible for effective marketing and advertising programs including the AFLAC duck campaign, Coldwell Banker, P&G Haircare and Household Products Divisions, and Continental Airlines. KTG was a new and small Agency (30 people) in 2001. By 2003—with over 150 employees—the Agency was purchased by Publicis Corporation.

Ms. Larson's experience includes both domestic and global clients where she has worked across virtually all product categories. Some of her major strategic accomplishments have been for corporations including IBM, Johnson & Johnson, Hallmark, Nestlé Foods, Burger King, Tonka Toys, Domino's Pizza, Kodak and Kraft Foods.

She holds an MBA from Adelphi University, is included in the Who's Who of American Women and has won numerous industry awards for Effectiveness in Advertising and Marketing.


Consumers are 40% more likely to pay attention to media they are highly attached to.*
Consumers who are emotionally attached to a brand are 2.5 times as likely to pay attention to an ad for that brand.*
Targeted consumers who are emotionally attached to a brand in the media they are emotionally attached to are 3 times more likely to consider purchasing that brand.*

* Source: Study conducted February 2010 by independent global media agency.

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