Consumers are
40%
more likely to pay
attention to media they
are highly attached to.
*
Consumers who are
emotionally attached to
a brand are
2.5 times as
likely to pay attention to
an ad for that brand.
*
Targeted consumers who
are emotionally attached
to a brand in the media
they are emotionally
attached to are
3 times
more likely to consider
purchasing that brand.
*