Company Overview
NewMediaMetrics is a new type of Strategic Marketing and Analytics Company.
NMM helps our clients identify and/or define their most lucrative targets, link
those targets directly to the media they consume and prioritize their marketing investments.
The approach is fast and flexible.
Our company is founded on an analytically proven, predictive single source approach
known as Emotional Attachment (EA)™. This proprietary, patent-pending
approach has been proven to be highly predictive of both consumer purchase behavior
and media behavior and importantly links target audiences, media and
brands.
EA is a highly sensitive, quantitative measure depicting analytical relationships
that provide companies with revenue-enhancing tools/output. In other words, EA output/results
are actionable…immediately.
Our clients include numerous Blue-Chip marketers, Broadcast and Cable networks plus
a variety of new as well as more traditional media companies.
EA is highly predictive because it is based off a widely-respected psychological
body of thinking related to Attachment Theory and the Bonding Process. (J. Bowlby:
Strange Situation Research -- 1937-Present). This body of work, with over
70 years of conclusive academic empirical data, has been adapted by NewMediaMetrics
for Media and Marketing purposes.
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