NewMediaMetrics is a strategic marketing optimization company that helps marketers increase revenues by LEAP™-ing - redeploying their resources toward brand marketing and media investments predicted to perform best
Deploy Digital Advertising
LEAP™ Brand Audiences
LEAP™ Media Audiences
"Leveraging Emotional Attachment for Profit" (LEAP™) Brand Index quantifies a brand's Emotional Attachment for more than 400 brands.
Links the high-value buyers of over 350 brands to their cross platform media behavior.
Links the high-value buyers of over 350 brands to the TV programming they most intently consume.