NewMediaMetrics is a strategic marketing optimization company that helps marketers increase revenues by LEAP™-ing - redeploying their resources toward brand marketing and media investments predicted to perform best
Published In Forbes CMO.
Are you LEAP™-ing?
Increase your ROI
Re-prioritize your marketing investments
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"Leveraging Emotional Attachment for Profit" (LEAP™) Brand Index quantifies a brand's Emotional Attachment for more than 400 brands.
Links the high-value buyers of over 350 brands to their cross platform media behavior.
Links the high-value buyers of over 350 brands to the TV programming they most intently consume.