NewMediaMetrics' Emotional Attachment (EA)™ approach is unique, powerfully predictive and ties brand insight and media consumption together to maximize marketing investments.
Predict market trends ahead of competition.
Find the most effective media PRIOR to investment.
Make smarter media buys with bigger returns.
Win in a tough economy.
"Leveraging Emotional Attachment for Profit" (LEAP) Brand Index quantifies a brand's Emotional Attachment for more than 300 brands.
Links the high-value buyers of over 300 brands to their cross platform media behavior.
Links the high-value buyers of over 300 brands to the TV programming they most intently consume.