Media Applications

EA is used as a programming investment analysis and advertising sales tool by a number of media networks, production companies, and a variety of traditional/non-traditional media owners.

Many of our media clients have used EA to better understand who is highly attached to their media property and why -- conducting in-depth "Media DNA Studies".

EA is highly effective as a programming evaluation/investment analysis tool

It’s accuracy in predicting the potential success (or failure) of new programming/content ideas allows programmers/content providers to prioritize their programming investments in the ideas that pass muster. In other words, the ideas deemed most attaching to the target audiences they want to attract BEFORE resources are spent on production.

Media Sales clients use EA to provide advertisers with data that quantifies the value of their property-- by identifying the concentration of brand buyers intently viewing/engaged with their media property.

NewMediaMetrics has conducted numerous on-line studies– consistently proving the power of EA to predict media behavior

In fact, NewMediaMetrics has predicted the outcome of the Fall Television season -- for 4 years in a row (2005 - 2008). EA pre-season predictions, derived in June, have matched Nielsen’s actual in-market results as of Nov. - Dec. with an average r-squared of approximately 85%. This research has been data-based and is offered as a syndicated research and sales tool.

EATM Media Applications

Network Brand
Optimization

Viewer Analysis

Programming
Investment Analysis

Ad Sales

Sponsorship
Evaluation

Develop In-Depth Network DNA Analysis

Emotional Attachment(EA)TM identifies those viewers most attached to your media property and why--providing in-depth detail to aid development of

Positioning
Programming/Content investment decisions
And a host of strategic planning efforts

In-Depth Analysis of Those Predicted to View

Emotional Attachment(EA)TM identifies how to attract new viewers to your media property

Who is the most attached to your media properties, Why?
Who is on the cusp of viewing your media properties and why?
What viewers can you obtain from competitors

Analysis of Programming/Content Predicted to Succeed

Emotional Attachment(EA)TM prioritizes programming concepts and identifies those that resonate best with your most loyal viewers…and just as importantly– those ideas not worth investing in.

Matching Consumer Brand Buyers with Media Properties

Emotional Attachment(EA)TM identifies:

The target(s) most attached to your media properties
The “Buyer Richness” of your media properties...that is, the quantity of viewers who are actual buyers of your marketing clients products/services. This helps maximize marketers “sales pull” associated with their investments in your media property

Matching brand connections with Sponsored Properties

Emotional Attachment(EA)TM helps quantify the value and prioritize the sponsorship properties that specific brand lovers are most likely to be highly engaged with

Sports Properties (the Olympics vs. NFL)
Entertainment Events (Academy Awards vs. Grammy's)
Grass Roots Opportunities