NMM’s clients have increased
their brand growth by 3x
using the LEAP™ Platform
NMM has worked with a variety of marketers to develop in-depth (EA)™ studies and processes that link brand and media insight. These efforts help marketers quantify and analyze Emotional Attachment to their brands, determine what drives attachment and develop concrete strategies/tactics designed to improve brand and media performance.
In-depth Custom Analyses determine:
- Who is attaching to your brand/brand portfolio?
- Why? What triggers are causing attachment?
- What messaging will drive increased use?
- What media will optimize the performance of marketing investments?
- What actions will increase brand revenues and marketing performance?
Benchmarking Studies provide marketers with tools to:
- Benchmark, track and manage a brand's EA across NMM's 0-10 scale.
- Develop action plans to increase overall EA and revenue potential among specific targets.
Click here to learn more about NMM's Custom Brand Initiatives.