Using a single source approach, NewMediaMetrics' 360 Cross-Platform Study links more than 250 high-value brand buyers to their cross-platform media habits across:

• TV
• Internet
• Print
• Out-of-Home
• Sports and Entertainment Sponsorships
• New Media Properties (such as PDA, Cell Phone)

The study, which is conducted yearly among 3,500 consumers between the ages of 13-54, also provides cross-platform media consumption among more than 40 different demographic groups and 12 life stages.

Marketers use NMM databases to prioritize media mix, as well as prioritize specific media investments across more than 350 cross-platform media properties.

Click here for more information on NMM's 360 Cross Platform Study.