360 Cross Platform Study
Increase your ROI by redeploying you marketing
dollars toward the media your high-value prospects
are highly engaged in.
NewMediaMetrics' 360 Cross-Platform Study quantifies the saturation of high-value brand buyers across 14 different media platforms and specific media alternatives including:
- Sports and Entertainment Sponsorships
The study, which is conducted yearly among 4,250 consumers between the ages of 13-64, also provides cross-platform media consumption among more than 40 different demographic groups and 12 life stages.
Marketers use NMM databases to prioritize media mix, as well as prioritize specific media investments across more than 350 cross-platform media properties.
Click here for more information on NMM's 360 Cross Platform Study.
Click here for more information on our all-new African American Study.