The "Leveraging Emotional Attachment for Profit" (LEAP™)
Index provides an overview of the relative Emotional
Attachment to more than 350 brands across 45 categories.

The LEAP™ Index quantifies a brand's Emotional Attachment and identifies the character of each brand's high-value buyers, as well as the nature of competitive brands in that category.

Use the LEAP™ Index to answer these types of questions:

  • How strong is my brand?
  • Who are my high-value buyers?
  • How similar or different are they from my competitor's high-value buyers?
  • Who might be my best strategic partners?

The study also quantitatively links brand buyers to the media they most intently consume.

Click here for more information on NMM's LEAP™ Index.

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