The LEAP Index quantifies a brand's Emotional Attachment and identifies the character of each brand's high-value buyers, as well as the nature of competitive brands in that category.

Use the LEAP Index to answer these types of questions:

• How strong is my brand?
• Who are my high-value buyers?
• How similar or different are they from my competitor's high-value buyers?
• Who might be my best strategic partners?

The study also quantitatively links brand buyers to the media they most intently consume.

Click here for more information on NMM's LEAP Index.