Sports Sponsorship Study

Quantifying brand buyer value
to sports properties.

Sports sponsorships are no longer hard to value. NMM Sports Sponsorship Study quantifies the value of a variety of sports sponsorships for specific brands by quantifying brand buyer Emotional Attachment to each sports property.

  • More than 50 sports properties (e.g., The World Series), sports networks (e.g., FOX Sports) and sports Web sites (e.g.,, are included in the study.

The study, which is conducted yearly among 3,750 adults between the ages of 18-64, lquantifies the value of sports sponsorships for more than 350 consumer brands.

Click here for more information on NMM's Sports Sponsorship Study.

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