Sports sponsorships are no longer hard to value. NMM Sports Sponsorship Study quantifies the value of a variety of sports sponsorships for specific brands by quantifying brand buyer Emotional Attachment to each sports property.

• More than 50 sports properties (e.g., The World Series), sports networks (e.g., FOX Sports) and sports Web sites (e.g., espn.com, NBA.com) are included in the study.

The study, which is conducted yearly among 3,000 adults between the ages of 18-54, links sports sponsorship value to more than 250 consumer brands.

Click here for more information on NMM's Sports Sponsorship Study.