TV and Programming Study
Linking high-value brand buyers to the TV media
and programming they most intently consume.
The NMM TV and Programming Study and Database links more than 250 high-value brand buyers to the TV media and programming they most intently consume.
- More than 175 shows including the entire fall broadcast primetime schedule plus more than 95 Tier-1 Cable programs.
- More than 45 TV networks and 18 TV Web sites (e.g., Hulu, ABC).
The study, which is conducted yearly in June among 3,000 adults between the ages of 18-54, provides EA to each network, TV Website, and program among 60 different demographic and life-stage breaks.
Click here for more information on NMM's TV Study.