Syndicated Studies

NewMediaMetrics has developed a variety
of powerful studies that quantify Emotional
Attachment to both brands and media properties.

Clients can easily access our in-depth databases via password-protected web access.

Many studies aim to quantitatively link brand buyers to the media they most intently consume.

Research has proven that using EA to find and target brand buyers will drive effectiveness and performance of your media investments.

  • Consumers who are Emotionally Attached to a brand are 2 ½ times more likely to pay attention to an ad for brand.
  • Consumers are 40% more likely to pay attention to media they are highly attached to.
  • Targeted consumers who are Emotionally Attached to a brand in media they are also Emotionally Attached to are 3.2 times more likely to purchase a brand.
  • Marketers and Agencies
    utilize our studies to:

    Plan, buy and/or allocate their investments by targeting the media most saturated with their most lucrative targets.

    learn more

  • Media Clients
    utilize our studies to:

    Quantify the value of their media properties for specific target audiences and brand advertisers.

    learn more

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