Syndicated Studies
NewMediaMetrics EA Approach is a philosophical departure from today’s media planning
approaches. Today’s approaches – whether reach-based or those that incorporate surrogate
data to "try and find" brand buyers – are outdated and loaded with waste.
Similar to direct marketing predictive modeling techniques -- NewMediaMetrics goes
directly to the source – using EA -- to identify and prioritize media properties
based on the concentration of actual brand buyers. This approach improves performance
and "sales pull" from placed media.
The NMM 360 Cross-Platform Study
NewMediaMetrics’ latest study is unique – it provides cross-platform media consumption
for buyers of over 165 consumer brands across TV, Internet, print, Out-of-Home,
Sports and Entertainment Sponsorships and New Media Properties (such as PDA, Cell
Phone). It identifies the "Buyer Richness" of the media properties and prioritizes
those properties saturated with high percentages of actual predicted buyers.
The NMM TV and Programming Study
Identifies "Buyer Rich" media environments for over 180 consumer brands across 37
Broadcast and Cable Networks and 150 Shows (both pilots and existing shows). The
entire 2008 broadcast primetime schedule plus select Tier-1 Cable programming are
included. NewMediaMetrics provides Emotional Attachment to each network and program
among 60 demographic and life-stage breaks. This study has been the vehicle which
predicts Fall TV show success and failures over the past 3 years.
The NMM Sports Programming Study
Reveals relative EA loyalty across 60 demographic and life-stage breaks to over
50 sports properties (e.g., The World Series), Sports Networks (e.g., ABC Sports)
and Sports Web Sites (e.g., sportsline.com) –linking that attachment to over 180
consumer brands and identifying the relative importance of each sports vehicle to
your brand buyers
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