Syndicated Studies

NewMediaMetrics EA Approach is a philosophical departure from today's media planning approaches. Today's approaches - whether reach-based or those that incorporate surrogate data to "try and find" brand buyers - are outdated and loaded with waste.

Similar to direct marketing predictive modeling techniques -- NewMediaMetrics goes directly to the source - using EA -- to identify and prioritize media properties based on the concentration of actual brand buyers. This approach improves performance and "sales pull" from placed media.

The NMM 360 Cross-Platform Study

NewMediaMetrics' latest study is unique - it provides cross-platform media consumption for buyers of over 250 consumer brands across TV, Internet, print, Out-of-Home, Sports and Entertainment Sponsorships and New Media Properties (such as PDA, Cell Phone). It identifies the "Buyer Richness" of the media properties and prioritizes those properties saturated with high percentages of actual predicted buyers.

The NMM TV and Programming Study

Identifies "Buyer Rich" media environments for over 250 consumer brands across 40+ Broadcast and Cable Networks and 175 Shows (both pilots and existing shows). The entire broadcast primetime schedule plus select Tier-1 Cable programming are included. NewMediaMetrics provides Emotional Attachment to each network and program among 60 demographic and life-stage breaks. This study has been the vehicle which predicts Fall TV show success and failures over the past 5 years.

The NMM Sports Programming Study

Reveals relative EA loyalty across 60 demographic and life-stage breaks to over 50 sports properties (e.g., The World Series), Sports Networks (e.g., ABC Sports) and Sports Web Sites (e.g., sportsline.com) -linking that attachment to over 250 consumer brands and identifying the relative importance of each sports vehicle to your brand buyers